ThirdLove has always strived to make every woman feel confident and celebrated—it’s a mission that’s been the driving force behind their brand since its inception. As brands respond to worldwide demonstrations against the senseless killing of Black people by reflecting on their commitment to diversity, ThirdLove has moved beyond social statements of solidarity.
On Wednesday, June 17, ThirdLove announced The TL Effect, an initiative that will support women of color-led businesses through monetary grants and mentorship. Each quarter, the ThirdLove team will select a female entrepreneur of color to support. As part of the multi-pronged plan of action, ThirdLove will provide a portion of its office space to entrepreneurs to utilize for their day-to-day business operations, including meetings and photoshoots. ThirdLove is also pledging to highlight and raise brand awareness for these businesses through its social platforms.
“If we can contribute to the success of more female founders of