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Shop Serena Williams’ New ‘Unstoppable’ Jewelry, Support Black Busines

Since its 2019 launch, Serena Williams’ eponymous jewelry collection has been a celebration of strength, authenticity, and individuality. Now, Williams returns with a limited-edition collection aptly named after a word that has followed her throughout her entire career—unstoppable.

The Unstoppable Collection introduces two pieces—a necklace and a bracelet—both crafted from sterling silver and molded into a diamond accent-encrusted circle “meant to reflect Serena’s positivity and determination, and to inspire her fans and followers also to be Unstoppable.” Made in partnership with global diamond manufacturer K.P. Sanghvi, each item runs for $100 a pop and—like all of the Serena Williams Jewelry pieces—are ethically-sourced and made with conflict-free diamonds.

serena williams

The Commercial Art Lab

What’s more, the Unstoppable Collection arrives with a charitable component so customers can look and feel good with their purchases. Starting today, July 16, until August 5, SWJ will donate 100 percent of proceeds to the Opportunity Fund’s Small

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ThirdLove’s TL Effect to Support Businesses Led by Women of Color

ThirdLove has always strived to make every woman feel confident and celebrated—it’s a mission that’s been the driving force behind their brand since its inception. As brands respond to worldwide demonstrations against the senseless killing of Black people by reflecting on their commitment to diversity, ThirdLove has moved beyond social statements of solidarity.

On Wednesday, June 17, ThirdLove announced The TL Effect, an initiative that will support women of color-led businesses through monetary grants and mentorship. Each quarter, the ThirdLove team will select a female entrepreneur of color to support. As part of the multi-pronged plan of action, ThirdLove will provide a portion of its office space to entrepreneurs to utilize for their day-to-day business operations, including meetings and photoshoots. ThirdLove is also pledging to highlight and raise brand awareness for these businesses through its social platforms.

thirdlove

Courtesy

“If we can contribute to the success of more female founders of

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Brands Send Their Support to Those Impacted by COVID-19

brand messages

Courtesy of companies

The COVID-19 pandemic has changed every aspect of the world we live in—the way we work, communicate, and even the way we connect with one another. Perhaps no one has felt the impact of this virus more than those suffering from it and their families, and our brave frontline workers who are laboring tirelessly to save lives and stop the spread. The future is uncertain, but one thing is clear: Together, our global community will overcome. Together, we are stronger. From around the world, brands have committed their support to building up those who have been impacted by COVID-19. Here, Harper’s Bazaar, Elle, and Marie Claire gathered their inspiring messages.

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Birkenstock

During this historical moment, we wish you and your families courage, strength, and good health.

In times like these we realize what truly matters.

Birkenstock is with you. We

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Black-Owned Fashion Brands and Boutiques to Support Now and Forever

In the wake of recent events—most recently the murders of George FloydAhmaud Arbery, and Breonna Taylor—many people, including the Who What Wear editorial team, have been asking what they can do. Aurora James, the founder and designer of Brother Vellies, answered that question by creating the 15% Pledge, which calls major retailers to pledge 15% of their shelf space to Black-owned businesses. Swipe through her Instagram post below to read more about the reasoning and impact.

But what if you’re an individual? You can put pressure on these major retailers by contacting the company or commenting on their social posts. You can also consider dedicating 15% or more of your personal fashion spending to Black-owned brands.

It’s also important to note that the financial impact of COVID-19 has generally hit Black-owned brands harder than others, as illustrated in the graphic below by Mona Chalabi

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