Support

ThirdLove’s TL Effect to Support Businesses Led by Women of Color

ThirdLove has always strived to make every woman feel confident and celebrated—it’s a mission that’s been the driving force behind their brand since its inception. As brands respond to worldwide demonstrations against the senseless killing of Black people by reflecting on their commitment to diversity, ThirdLove has moved beyond social statements of solidarity.

On Wednesday, June 17, ThirdLove announced The TL Effect, an initiative that will support women of color-led businesses through monetary grants and mentorship. Each quarter, the ThirdLove team will select a female entrepreneur of color to support. As part of the multi-pronged plan of action, ThirdLove will provide a portion of its office space to entrepreneurs to utilize for their day-to-day business operations, including meetings and photoshoots. ThirdLove is also pledging to highlight and raise brand awareness for these businesses through its social platforms.

thirdlove

Courtesy

“If we can contribute to the success of more female founders of

Read More

Brands Send Their Support to Those Impacted by COVID-19

brand messages

Courtesy of companies

The COVID-19 pandemic has changed every aspect of the world we live in—the way we work, communicate, and even the way we connect with one another. Perhaps no one has felt the impact of this virus more than those suffering from it and their families, and our brave frontline workers who are laboring tirelessly to save lives and stop the spread. The future is uncertain, but one thing is clear: Together, our global community will overcome. Together, we are stronger. From around the world, brands have committed their support to building up those who have been impacted by COVID-19. Here, Harper’s Bazaar, Elle, and Marie Claire gathered their inspiring messages.

Advertisement – Continue Reading Below

1

Birkenstock

During this historical moment, we wish you and your families courage, strength, and good health.

In times like these we realize what truly matters.

Birkenstock is with you. We

Read More

Black-Owned Fashion Brands and Boutiques to Support Now and Forever

In the wake of recent events—most recently the murders of George FloydAhmaud Arbery, and Breonna Taylor—many people, including the Who What Wear editorial team, have been asking what they can do. Aurora James, the founder and designer of Brother Vellies, answered that question by creating the 15% Pledge, which calls major retailers to pledge 15% of their shelf space to Black-owned businesses. Swipe through her Instagram post below to read more about the reasoning and impact.

But what if you’re an individual? You can put pressure on these major retailers by contacting the company or commenting on their social posts. You can also consider dedicating 15% or more of your personal fashion spending to Black-owned brands.

It’s also important to note that the financial impact of COVID-19 has generally hit Black-owned brands harder than others, as illustrated in the graphic below by Mona Chalabi

Read More