Brands

Brands Send Their Support to Those Impacted by COVID-19

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The COVID-19 pandemic has changed every aspect of the world we live in—the way we work, communicate, and even the way we connect with one another. Perhaps no one has felt the impact of this virus more than those suffering from it and their families, and our brave frontline workers who are laboring tirelessly to save lives and stop the spread. The future is uncertain, but one thing is clear: Together, our global community will overcome. Together, we are stronger. From around the world, brands have committed their support to building up those who have been impacted by COVID-19. Here, Harper’s Bazaar, Elle, and Marie Claire gathered their inspiring messages.

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Birkenstock

During this historical moment, we wish you and your families courage, strength, and good health.

In times like these we realize what truly matters.

Birkenstock is with you. We

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23 Fine Jewelry Brands Worth Investing In

Affordable fine jewelry may sound like an oxymoron, but thanks to a recent boom in direct-to-consumer brands, the landscape is changing. And thanks to the advent of Instagram, it feels as though new brands are popping up every week with an interesting twist to stand out from the pack. Still, you don’t have to pick between DTC disruptors and time-honored jewelry houses— there’s enough 14k love to go around. Read on for our roundup of eye-candy jewelery worth investing in, ahead.


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Follow enough Insta-influencers and you’re bound to see one wearing a piece from Mejuri, a Canadian fine jewelry company that makes items you can wear everyday. Because of its direct-to-consumer business model (i.e. you can only shop their items from its site), prices are lower than traditional luxury brands. You can stock up on the pieces you love without feeling like your bank account was ransacked.

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Diamond

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7 queer-led brands you should be shopping

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Happy Pride! Annually during the month of June, people around the world celebrate and uplift the LGBTQIA+ community, while honoring the 1969 Stonewall Uprising in New York.

While many Pride marches, parties and large gatherings were canceled this year due to the global pandemic, that doesn’t mean that you can’t still show your love and support for the queer community. Donating what you can to charities and organizations that help uplift LGBTQIA+ people is a great place to start, and this charity navigator is a fantastic resource if you’re in need of a few suggestions. You can also show your pride by waving or

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Black-Owned Fashion Brands and Boutiques to Support Now and Forever

In the wake of recent events—most recently the murders of George FloydAhmaud Arbery, and Breonna Taylor—many people, including the Who What Wear editorial team, have been asking what they can do. Aurora James, the founder and designer of Brother Vellies, answered that question by creating the 15% Pledge, which calls major retailers to pledge 15% of their shelf space to Black-owned businesses. Swipe through her Instagram post below to read more about the reasoning and impact.

But what if you’re an individual? You can put pressure on these major retailers by contacting the company or commenting on their social posts. You can also consider dedicating 15% or more of your personal fashion spending to Black-owned brands.

It’s also important to note that the financial impact of COVID-19 has generally hit Black-owned brands harder than others, as illustrated in the graphic below by Mona Chalabi

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