Since its 2019 launch, Serena Williams’ eponymous jewelry collection has been a celebration of strength, authenticity, and individuality. Now, Williams returns with a limited-edition collection aptly named after a word that has followed her throughout her entire career—unstoppable.
The Unstoppable Collection introduces two pieces—a necklace and a bracelet—both crafted from sterling silver and molded into a diamond accent-encrusted circle “meant to reflect Serena’s positivity and determination, and to inspire her fans and followers also to be Unstoppable.” Made in partnership with global diamond manufacturer K.P. Sanghvi, each item runs for $100 a pop and—like all of the Serena Williams Jewelry pieces—are ethically-sourced and made with conflict-free diamonds.
What’s more, the Unstoppable Collection arrives with a charitable component so customers can look and feel good with their purchases. Starting today, July 16, until August 5, SWJ will donate 100 percent of proceeds to the Opportunity Fund’s Small