Month: June 2020

What will a shopping trip to H&M look like post-lockdown?

Like many non-essential retailers across England, H&M has confirmed that stores will be reopening on 15th June. 

It will be welcome news for fans of the fast fashion behemoth’s affordable, trend-led clothing, especially now that the days are getting warm enough to stock up on easy sundresses and sandals. Of course, H&M has maintained its e-commerce operation during lockdown, but there’s no substitute for browsing the store and stumbling across a treasure, magpie-like, that you didn’t know you needed.

With new Government guidelines to protect customers and staff from transmission of Covid-19 though, the shopping experience at H&M post-lockdown will look very different from the one we’ve come to know.

“There will be many restrictions in place meaning conditions will remain challenging and we are flexible and humble about the fact from one day to another, the situation may change,” H&M said in a statement announcing the new protocols.

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Fashion’s Big Lifestyle Push

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LONDON — Fashion has always flirted with homeware, but COVID-19, an accelerator for many industry trends, has pushed the category to new heights.

Lockdown has forced some fashion diehards to swap their outfit-of-the-day photos for interior-of-the-day ones, filling their homes with fantastical tablescapes, Gucci pillows and Anissa Kermiche’s tongue-in-cheek Body Language vases.

“People used to only think about how to dress to impress, but they now need to dress their homes, which became accessible to many more virtual eyes. That has undeniably helped [build] our brand awareness on Instagram: Everyone was posting their favorite item and a community was born, without the need to run a marketing campaign,” said Anissa Kermiche, whose ceramics, shaped to resemble women’s body parts. have become one of Instagram’s latest sensations.

According to Isabelle Dubern-Mallevays, the former creative director of Dior Maison and cofounder of luxury design platform

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